Address When Talking About Web Design Pricing

Anyone that tells you that web design is easy has either never done it or never done it really well. Many designers have taken years of schooling to be able to call themselves web design experts. But how do you know that you aren’t getting taken to the cleaners when talking with your local expert about web design pricing? In this article you are going to find out about 3 things that your web design company must put in your website to make sure you are getting your moneys worth.

The first thing you need to address when talking with your web design company about pricing is make sure that all the on page SEO (search engine optimization) is included in the pricing they present to you. Most design companies fail at this right out the gate, because they aren’t SEO companies, they are web design companies. All other aspects of marketing tend to fall to the way side because function isn’t as important as appearance. The company wants you to be happy with the look of the site first, functionality comes secondary.

What do you want your customer to do when they get to your website? You need to give your visitors a clear call to action. You need to tell them what you want them to do next. Be clear about it, and don’t clutter it up to the point that your call to action is so vague that your visitors don’t even get a chance to execute your call to action because they don’t know what it is. Be clear on this point, make sure that what ever your call to action is it’s easy to see and easy to execute.

What does your visitor want? Why did they land on your page? How are you going to give it to them in the next 3 seconds? When someone lands on your page, especially from a search engine, they are looking for something. Make sure that firstly you know exactly what it is they are looking for so that you can make sure they find it in the first 3 seconds. Statistically, that’s how much time you have from the time a visitor hits your site to the time they leave, 3 seconds. When your visitor gets to your site they are looking for something. If you know what it is, you can make sure it’s right in front of them so they can take advantage of it.

You may want to go back and read this article again. The 3 things that I have just revealed to you can save you a lot of time and heartache. To summarize, when you get your page built, you want to make sure that your site is optimized for the search engines before the content is laid out. You need to make sure that you have a clear call to action for your visitors, and finally you need to make sure that you deliver exactly what your visitor is looking for in the first 3 seconds, or there is no reason for them to stay and they will disappear back into the black hole we call the world wide web.